1) Web site design and User experience:
A web site design should not only be designed following what the company wants their user to see, but also the web site design should meet what are user looking for, in order to optimize their experience. The website design should provide an intuitive and rewarding site experience that will attract repeat users. Nearly 95% of consumers distrust websites with poor design.
Therefore website design should definitely be taking into consideration the target audience and try to meet the needs of the “user persona”. The main purpose is to help users get done what they’ve come to do by getting into your website efficiently and effectively.
The company should ensure a web site design engaging the users. Therefore, obtaining the service of a web design agency will enable it tooptimize the use of the website referring to innovative digital solutions.
UX design refers to the process of understanding and fit with the goals of your users, identifying “the user pain points”, coming up with solutions to ensure a better user experience. It is more than how the website design looks like, beyond the interface, the colors, and the beautiful slides; it’s especially how the website design works. It concerns the process of improving customer interactions with your website.
2) Key points to Optimize Your Website’s User Experience:
Developing a website design is not intuitive, it should be preceded by a planning phase during which some tasks should have been done. First of all Customer analysis, in order to know what will engage, please and make the customer enjoy the website navigation, at this way we can find out what they want and need. Its is about predefing a typical profile of the users, to understand their behavior and use of the web site as well as to adapt to the target audience and their expectations.
To develop the UX design, the company should know about their competitors strategies used to engage their users. Moreover relevant and interactive content is essential for the optimization of the website design and it’s SEO. The objective is to optimize your website’s user experience and increase engagement, conversions, and revenue by providing easy value to users.
There are some key points that the website design should be taking into consideration, like simplifying and ensuring visual simplicity essential for facilitating many actions, such as finding information. Moreover, Personalization is an essentiel par of the to web design because it makes people feel important, like the web content was created just for them. If the web site design experience feels unique, users are more likely to get engaged to return and to purchase.
In fact, few questions responds to what an optimized website desig refers too:
– Does this website design give easy value to its users?
– Is the web site simple to use?
– Does it navigate to the right place?
– Are the users engaged?
-Is there a relevant and interactive content?
– Is it pleasant to use?
By checking all these key points and verifying your website design the answer should be a yes for all these questions to ensure the performance of the user experience design.
The main goal of website optimization is to make your site appear at the first pages of google. In order to ensure this, there are a lot of different approaches and strategies you can use to improve your website. like publishing relevant, authoritative Content using keywords, using backlinks from good sites, and esoecialy start bloging andriting additional content, rich with keyword phrases.
Do not hesitate to Contact Marketing Confort today to allow you set up these steps and ensure the success of your website design.