1)Key numbers:
Nowadays the entire world has been transformed and disrupted on various levels due to the emergence of the internet, in this sense the selling approaches had changed thanks to digital evolution. Many businesses are building e-commerce websites. On the customers side there was a change in the methods of communication, research of information and purchase. In addition, on the side of the company and facing the high competition and market saturation companies are obliged to use internet to conquer new markets, to sell and communicate.
There are over 26 million e-Commerce websites across the globe; this number is increasing every day. Due to COVID-19 pandemic during 2021, the number of ecommerce websites in the world has doubled. Moreover In 2021, retail e-commerce sales amounted to 4.9 trillion U.S. dollars worldwide. On the other side consumers are more likely to prefer online shopping from e-commerce websites than physical stores. In 2021, there were 2.14 billion online shoppers, which represent 27.6% people in the world. It’s also estimated that by the2040, 95% of all purchases will be through ecommerce.
2) Why do consumers shop from e-commerce websites?
Unlike traditional businesses, e-commerce can be available 24 hours a day, 7 days a week via the Internet. Moreover ecommerce website offers many opportunities to users like discounts, free shipping, and coupons. In addition online shopping makes consumers able to search and compare products before purchasing, especially with the variation of products unlike Physical stores with limited stock.
Moreover, by scrawling on the net you can visit many ecommerce websites unlike visiting physical stores, the online shopping save time and effort and give many choices and possibilities like buying a wide range of products that are not available in your country, escaping from the crowd and Queue.
On the other hand, ecommerce websites provide users with all necessary information and description they need to know about the product before they purchase it. Also, ecommerce websites make product payment simpler, with an easy replacement and refund policy.
To sum up, ecommerce is an innovative business tool that comes with many opportunities for buyers and sellers. There for, adopting ecommerce selling is definitely the key solution to improve and boost your sells beyond your geographical center. There for the ecommerce website should definitely be optimize to ensure the perfect User experience.
3) How to optimize your Ecommerce website?
SEO strategy
SEO is the main traffic acquisition channel for e-commerce sites today. Your ecommerce should definitely be optimized by key word to get well referenced.
Include the main information:
The visitor that comes to your site should be able to see who you are, what you sell and what is your selling system, and value they will get by buying from you.
Include calls-to-actions.
